Towards an increase in GPU prices in 2026? The market is heating up (but nothing massive for now)

Behind the forecasts and market rumors, several factors converge towards the same focal point:

Since the end of 2024, a global memory supply crisis (DRAM / GDDR) has emerged, driven by the very high demand from AI infrastructures and data centers. This situation reduces the availability of memory modules also used in gaming GPUs. When raw materials cost more, manufacturers and assemblers have two choices: absorb the cost or pass it on to the selling price. Many reports indicate that a price impact is very likely in 2026. We talk about it in our very detailed analysis .

According to several sources, Nvidia would be considering reduce the production of its GeForce RTX 50-series GPUs by up to 30-40% in early 2026 , precisely because memory is lacking and priorities are shifting towards higher-margin products (e.g. GPU for AI).

➡️ Less supply + stable demand = pressure on prices if volumes do not follow .

Some insider reports and specialized websites mention that AMD has already informed its partners of an increase of around 10% in the prices of its GPUs at the beginning of 2026. , and that Nvidia could follow later.

⚠️ This remains primarily supply chain information... not yet an official public announcement.

Even if some models (especially the very high-end ones like the RTX 5090 at certain retailers) are selling at much higher prices than MSRP at the beginning of the year, it seems more like a parallel market effect than a price increase confirmed by the manufacturers themselves. Some examples via our DropReference tracker:

RTX 5080

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RX 9070 XT

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• ✔️ The macro indicators (memory shortage, AI pressure, reduced production) point towards a plausible increase in prices in 2026 .
• But at the present time no significant or widespread increase observed in retail prices for all graphics cards.
• 📌 Some high-end models may already be expensive in Europe, but it remains more of a supply/demand effect than a clear pricing policy set by NVIDIA/AMD.

• Official announcements from Nvidia / AMD regarding MSRP pricing.
• Evolution of memory price (DRAM / GDDR).
• Stocks available in stores (scarcity will inevitably turn into an upward movement).
• The prices of the "mid-range" versions (5060 / 5070 / 3070 / 4070...): if they rise, then we can really talk about a global trend.

If you plan to upgrade in 2026, this may be the best time to grab a GPU at a "normal" price before any potential increases spread. Also keep an eye on dynamic stocks: cards like the RTX 5060 Ti or the RX 9070XT could become scarce if production chains tighten. You can do this directly through our price comparison tool: